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A Guide to Buyer Personas // Mar 23 // support

It can be easy, after a while, to equate your customers with numbers on a spreadsheet. You become hyper-focused on profits and loss reports, sales goals, ROI, inventory, and so on. And when this happens we lose sight of our customer’s humanity. But they are more than sales numbers. They are people with wants, needs, […]

Why You Need Digital Marketing // Feb 12 // support

Why You Need Digital Marketing? Your customers are online. So why would you spend money and time trying to address them with conventional marketing methods? Digital marketing is the best way for businesses of any size to engage their customers. This could take the form of inbound marketing, Google ads, social media posts, or any […]

5 Types of Digital Marketing for Small Businesses // Jan 27 // support

5 Types of Digital Marketing for Small Businesses You may think digital marketing only makes sense for online or international businesses, but internet marketing has a lot to offer for small, local businesses. So, what is digital marketing, and what can it do for your small business? According to HubSpot, “Digital marketing encompasses all marketing […]

What SEO Can and Can’t Do for Your Company // Jan 14 // JLB

SEO is alive and well, and it can be a powerful marketing tactic for your company. Having your website rank on Google will result in organic traffic which will almost certainly lead to sales. In an increasingly digital world, making sure your business is visible online is critical.   But SEO isn’t magic, and it’s important to […]

The Importance of Online Directories and Proper Directory Management in 2020 // Dec 02 // JLB

With thousands of companies all competing for customers’ dollars and attention, how are you going to get heard? One tool is through online business directories. Twenty years ago, companies had to buy ad space in the local Yellow Pages to get noticed. Now, however, business directories are digital, and instead of one or two, there […]

How to Create an Eye-Catching Homepage // Nov 20 // JLB

How to Create an Eye-Catching Homepage You wouldn’t let your storefront get dirty, and you wouldn’t hang a poorly designed sign in your window. So why would you live with a bad website? SEO Overview A poorly designed web site gives customers a bad first impression of your business. In fact, it may stop them from […]

What does SEO cost? // Apr 09 // JLB

How Much Does Good SEO Cost? Every website needs SEO! Why? Because SEO garners organic growth of your company. Years ago you would find and contact a local business by opening the yellow pages. As it currently stands – Google is the phonebook (among other things). If you want business, ranking highly on Google is […]

Digital Marketing Tips for Educational Institutions and Services // Jul 01 // JLB

There are 6,900 accredited postsecondary institutions in the United States, including traditional universities, community colleges, for-profit organizations and online schools. This is the highest number ever. And what this means is that competition for applicants is fierce. Couple this with the fact that: Modern day students spend at least 3 hours per day online Over […]

A Quick Guide to Using YouTube for Business // Feb 12 // JLB

When brands start to think about their social media strategy it’s usually platforms like Facebook, Twitter or Instagram that are factored into the equation. With video being a huge focus in digital marketing, it’s important to remember that YouTube is a social network and optimizing it will increase visibility and create huge engagement for your […]

3 Digital Marketing Elements You Shouldn’t Ignore // Oct 11 // JLB

The homepage of any website is the most important page. When analyzing the traffic statistics of almost any type of website available online today, the homepage typically gets more traffic than any other page. Your homepage is the first thing most visitors see and the beginning of their relationship with your company or brand. With […]