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Digital Marketing Tips for Educational Institutions and Services // Jul 01 // JLB

There are 6,900 accredited postsecondary institutions in the United States, including traditional universities, community colleges, for-profit organizations and online schools. This is the highest number ever. And what this means is that competition for applicants is fierce. Couple this with the fact that: Modern day students spend at least 3 hours per day online Over […]

A Quick Guide to Using YouTube for Business // Feb 12 // JLB

When brands start to think about their social media strategy it’s usually platforms like Facebook, Twitter or Instagram that are factored into the equation. With video being a huge focus in digital marketing, it’s important to remember that YouTube is a social network and optimizing it will increase visibility and create huge engagement for your […]

3 Digital Marketing Elements You Shouldn’t Ignore // Oct 11 // JLB

The homepage of any website is the most important page. When analyzing the traffic statistics of almost any type of website available online today, the homepage typically gets more traffic than any other page. Your homepage is the first thing most visitors see and the beginning of their relationship with your company or brand. With […]

Should Your Digital Marketing Strategy Incorporate New Tech? // Oct 04 // JLB

Looking to create a digital marketing strategy that meets your goals and helps your business to become successful? While your company branding, types of campaigns, the amount of time and money you invest and how you work your campaigns all matter greatly when it comes to success —most people don’t realize just how much tech […]