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How to Determine Your Business’ Keywords // Sep 17 // support

Google is constantly changing the algorithm used to give you the most relevant results possible when you type something into their search bar. This is great for consumers, but can be difficult for websites. One constant throughout all of these changes is the importance of properly-targeted keywords. You’ll hear that cramming these keywords into your […]

What is Search Engine & SEO Marketing? // Jun 08 // support

  Defining Search Engine & SEO Marketing Search Engine Marketing (SEM) and SEO Marketing is a popular means of optimizing content and socially connecting with your online target audience. The world of internet marketing is competitive. It is also quite varied. There are many different ways for a company or website to contact potential customers […]

6 Ways to Build Your Brand and Online Presence // May 18 // support

Build Your Brand & Online Presence with Internet Marketing Businesses of all industries need to have an online presence. Even if your services seem as low-tech as you can get, you need to be active on the internet. This is where your customers are searching for services. And if you don’t throw your hat into […]

Google AdWords: Explained // Apr 20 // support

AdWords for Digital Marketing There are a wide variety of ways to advertise your company online. However, they are not created equal. Google AdWords can be a great asset, especially if you work with a company that knows how to properly set up an AdWords campaign. But what is Google AdWords? And how can it […]

A Guide to Buyer Personas // Mar 23 // support

It can be easy, after a while, to equate your customers with numbers on a spreadsheet. You become hyper-focused on profits and loss reports, sales goals, ROI, inventory, and so on. And when this happens we lose sight of our customer’s humanity. But they are more than sales numbers. They are people with wants, needs, […]

Why You Need Digital Marketing // Feb 12 // support

Why You Need Digital Marketing? Your customers are online. So why would you spend money and time trying to address them with conventional marketing methods? Digital marketing is the best way for businesses of any size to engage their customers. This could take the form of inbound marketing, Google ads, social media posts, or any […]

5 Types of Digital Marketing for Small Businesses // Jan 27 // support

5 Types of Digital Marketing for Small Businesses You may think digital marketing only makes sense for online or international businesses, but internet marketing has a lot to offer for small, local businesses. So, what is digital marketing, and what can it do for your small business? According to HubSpot, “Digital marketing encompasses all marketing […]

What SEO Can and Can’t Do for Your Company // Jan 14 // JLB

SEO is alive and well, and it can be a powerful marketing tactic for your company. Having your website rank on Google will result in organic traffic which will almost certainly lead to sales. In an increasingly digital world, making sure your business is visible online is critical.   But SEO isn’t magic, and it’s important to […]

The Importance of Online Directories and Proper Directory Management in 2020 // Dec 02 // JLB

With thousands of companies all competing for customers’ dollars and attention, how are you going to get heard? One tool is through online business directories. Twenty years ago, companies had to buy ad space in the local Yellow Pages to get noticed. Now, however, business directories are digital, and instead of one or two, there […]

How to Create an Eye-Catching Homepage // Nov 20 // JLB

How to Create an Eye-Catching Homepage You wouldn’t let your storefront get dirty, and you wouldn’t hang a poorly designed sign in your window. So why would you live with a bad website? SEO Overview A poorly designed web site gives customers a bad first impression of your business. In fact, it may stop them from […]