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8 Benefits of Pay Per Click Marketing // Nov 23 // JLB

Digital Marketing is part psychology, part fortune-telling, and part guesswork. This is why there are so many different kinds to choose from. The more lines you have in the water, the more bites you’re liable to get. The different methods of digital marketing provide their own pros and cons. Some take a while to see […]

How Effective is Internet Marketing, Really? // Nov 16 // support

Traditional marketing methods are becoming increasingly obsolete. Television and radio advertisements, billboards, and newspaper ads are becoming less effective as people migrate their attention to the internet. In fact, it’s estimated that over four billion people are currently using the internet. That’s over half of the world’s population. Do you think you might have some […]

Cast a Wider Net With Inbound Marketing // Nov 02 // support

People need to be aware of your business. This is the core concept behind any form of marketing. You are trying to make the general public aware of your goods and services, at the same time as convincing them you are the best option to address their needs. But how do you accomplish this? Traditional […]

Digital Marketing Is Your Swiss Army Knife // Oct 12 // support

Digital Marketing For All Your Online Marketing Marketing is an essential part of building a successful business. You can have the best product in the entire world but nobody is going to buy it if they don’t know it exists. It’s a necessary expense, but there are ways you can maximize your return. The trick […]

6 Ways to Build Your Brand and Online Presence // May 18 // support

Build Your Brand & Online Presence with Internet Marketing Businesses of all industries need to have an online presence. Even if your services seem as low-tech as you can get, you need to be active on the internet. This is where your customers are searching for services. And if you don’t throw your hat into […]

A Guide to Buyer Personas // Mar 23 // support

It can be easy, after a while, to equate your customers with numbers on a spreadsheet. You become hyper-focused on profits and loss reports, sales goals, ROI, inventory, and so on. And when this happens we lose sight of our customer’s humanity. But they are more than sales numbers. They are people with wants, needs, […]

Why You Need Digital Marketing // Feb 12 // support

Why You Need Digital Marketing? Your customers are online. So why would you spend money and time trying to address them with conventional marketing methods? Digital marketing is the best way for businesses of any size to engage their customers. This could take the form of inbound marketing, Google ads, social media posts, or any […]

5 Types of Digital Marketing for Small Businesses // Jan 27 // support

5 Types of Digital Marketing for Small Businesses You may think digital marketing only makes sense for online or international businesses, but internet marketing has a lot to offer for small, local businesses. So, what is digital marketing, and what can it do for your small business? According to HubSpot, “Digital marketing encompasses all marketing […]

The Importance of Online Directories and Proper Directory Management in 2020 // Dec 02 // JLB

With thousands of companies all competing for customers’ dollars and attention, how are you going to get heard? One tool is through online business directories. Twenty years ago, companies had to buy ad space in the local Yellow Pages to get noticed. Now, however, business directories are digital, and instead of one or two, there […]

How to Build an Email List & Foundations of Email Marketing // Nov 06 // JLB

Email Marketing Matters For ROI Email Marketing is one of the best ways to grow your business. Take a few minutes to read our take on email marketing and how to sustain a strong ROI. To take advantage of JLB’s email marketing service for FREE, fill out a contact form HERE.  What is an email list? […]