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Can't Live Without It

Author: JLB

Published On: August 12, 2008

Why is design important?

This is the question I asked my fellow employees as I gave my first presentation at JLB, and I got some awesome answers.

Initially, as I was doing some research (for that nerve-racking presentation), I found a blog that posited that same question. It also had some really great answers like “to differentiate,” “to make information/resources/services usable” and “it is a expression.”

How did I answer this question? I’m glad you asked…

  • First, I believe that design helps the world function. Design makes our lives easier by packaging information in an easy and accessible format. You can find design anywhere and everywhere; even something as simple as a stop sign was designed. Someone had to design the font and pick the color and shape, didn’t they?

  • Second, design makes our world more fun, interesting and stimulating. How boring would our lives be if all design consisted of black text on a white background? Design evokes emotions and moods, it entices our senses creating an overall better environment for us to live in.

  • Finally, because of who we are, I don’t think we could ever settle. It is part of our human nature to want to be the best, to advance and push the limits, even in the design world.

Knowing the importance of graphic design is vital to the success of JLB WORKS. We have to believe in its value in order to convey that to our clients and potential clients.

On the AIGA (American Institute of Graphic Arts) website, they provide a booklet on convincing others on the importance of graphic design. It talks about the role of design in business strategy and how designers are essential members of any team.

Be on the look out in the next few months as I outline the business strategy in my blog and how designers fit into the mix.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design