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Does Your Business Need Multiple Websites?

Author: JLB

Published On: March 30, 2017

Questions about website design in Nashville are best answered as though they are personal. What that means is that every business is different and each faces different challenges. That does not mean that Brentwood and Franklin TN businesses cannot find solutions to their unique questions or problems. It simply means that the best solutions and answers are going to be the ones that address your specific needs as a business.

In this blog, you learn about situations when your business might need more than one website. We address the following three scenarios and are available to answer your questions along the way.

1.Differentiating similar niche markets
2. You want to target local and global markets
3. Brand Development that is separate

Differentiating Similar Niche Markets

Marketing is complex and niche markets that are similar in structure might not be similar in buyer persona. How then do you target market a similar product to two or more completely separate buyer persona? The answer is that you build separate websites so that you can attract specific visitors to a specific product or family of products.

A good example of this would be a legal firm that wanted to attract men who are going through a divorce. Their similar niche would be women who are also going through a divorce. Similar products, different approaches to how you market to each.

You Want to Target Local and Global Markets

Keyword and SEO rich content differs based on the geographic are covered. For local businesses in Brentwood and Franklin TN, the use of those town names becomes part of the SEO that attracts local visitors. However, if your company also offers services that target a global audience then you would need a separate website that was SEO and keyword rich for that market.

A good example of this would be localized offices within a parent company. The parent company offers global services while the local office focuses on local marketing. Another example would be a business that sold car used car parts for classic cars. You want your business to be the king of the local market, but you also want to offer parts to the national audience. This type of marketing requires two websites.

Brand Development That Is Separate

Small businesses can benefit from website design in Nashville when they have two products that represent two brands within the same market. Perhaps one part of your company makes rifle clips and the other makes cell phone cases. The two products are completely different and so is the audience that buys each. Those two brands have nothing in common besides the manufacturer. Two websites help to keep content separate.

While your business faces different challenges, JLB is here to help you sort out your options. We build quality websites that help businesses of all sizes expand their markets, create better marketing opportunities, and drive sales. Check in with us for answers to questions that specific to your business. For faster service just call: (615) 794-2123

A problem that occurs when you mix brands on the same website is that you risk losing site visitors who are at odds with one brand or product. Rifle clips are very much part of the argument over gun control and you do not want that argument to spill over into your cell phone case market. You would lose customers who are for gun control simply because you manufacture a gun-related product.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design