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Why Graphic Design Is Important in Website Design // May 04 // support

Graphic Design Is Imperative in Site Planning Graphic design. Websites can serve many different purposes. Ecommerce websites hope to convert visitors into customers. Portfolio websites aim to showcase previous work. Magazine websites convey information. But the thing that unites all of them is that they want to be visually pleasing to visitors. This dictates all […]

Changing Search Habits During COVID-19 // Apr 30 // support

The coronavirus epidemic drastically changed our daily lives. State-wide restrictions might soon be relaxing but many communities are going to continue social distancing. Online hangouts, working remotely, grocery deliveries — the social and business landscapes have changed and won’t be going back to normal any time soon. The way we get our information has also […]

Google AdWords: Explained // Apr 20 // support

AdWords for Digital Marketing There are a wide variety of ways to advertise your company online. However, they are not created equal. Google AdWords can be a great asset, especially if you work with a company that knows how to properly set up an AdWords campaign. But what is Google AdWords? And how can it […]

How to Improve Your Website’s Conversion Rate // Apr 06 // support

The ultimate goal of internet marketing is to get a consumer to take a desired action. This most often comes in the form of a sale. However, it could also include getting someone to sign up for your newsletter, make a donation, or simply make an account on your website. Whatever your goal, there is […]

A Guide to Buyer Personas // Mar 23 // support

It can be easy, after a while, to equate your customers with numbers on a spreadsheet. You become hyper-focused on profits and loss reports, sales goals, ROI, inventory, and so on. And when this happens we lose sight of our customer’s humanity. But they are more than sales numbers. They are people with wants, needs, […]

Responding to COVID-19 in Nashville // Mar 16 // support

Responding to COVID-19 in Nashville It doesn’t take more than a trip to the grocery store to see that there is a lot of local concern over the COVID-19 virus. People are nervous. But a little information can help give you the tools you need to confront the situation with a clear mind. There is […]

Use of Content Marketing Campaigns Expected to Grow in 2020 // Mar 09 // support

Content marketing has become increasingly popular in the last few years. However, it is far from new. Companies have been making use of content marketing since the late 1800s. Of course, the practice looks very different today. Internet marketing has brought numerous options for content a company can make in order to engage their customers. […]

What is UX Website Design? // Feb 24 // support

What is UX Website Design? The causal internet user doesn’t usually think about what goes into the websites they use. Every aspect of a web page has been considered, tested, and optimized to be the best it can for the purposes it is to serve (if it’s done correctly, that is). But just because something […]

Why You Need Digital Marketing // Feb 12 // support

Why You Need Digital Marketing? Your customers are online. So why would you spend money and time trying to address them with conventional marketing methods? Digital marketing is the best way for businesses of any size to engage their customers. This could take the form of inbound marketing, Google ads, social media posts, or any […]

5 Types of Digital Marketing for Small Businesses // Jan 27 // support

5 Types of Digital Marketing for Small Businesses You may think digital marketing only makes sense for online or international businesses, but internet marketing has a lot to offer for small, local businesses. So, what is digital marketing, and what can it do for your small business? According to HubSpot, “Digital marketing encompasses all marketing […]