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Top Tips for Optimizing E-Commerce Landing Pages // Jul 30 // JLB

While many e-commerce companies closely monitor website analytics – including the amount of traffic that comes to the site itself – traffic volume is only a small piece of the marketing puzzle.  An effective strategy for marketing your products to specific target audiences is essential, and landing pages are a useful tool for narrowing your […]

The Importance of a Strong Logo // Jul 20 // JLB

Let’s face it, competition for new clients is fiercer than ever, which is why there’s no better time than the present to analyze every piece of your marketing strategy to identify areas where you can improve. One thing many small business owners often overlook is their logo. While seemingly basic, it’s critically important for your […]

Ways to Boost Your Email Marketing Click Through Rate // Jul 10 // JLB

Sending an email isn’t enough to successfully market your business. High email click-through rates (CTR) indicate a solid marketing strategy that results in more leads. And more leads result in more sales. CTR’s are how you measure how many people click on your links or ads in a marketing email. And a high CTR means […]

Digital Marketing Tips for Educational Institutions and Services // Jul 01 // JLB

There are 6,900 accredited postsecondary institutions in the United States, including traditional universities, community colleges, for-profit organizations and online schools. This is the highest number ever. And what this means is that competition for applicants is fierce. Couple this with the fact that: Modern day students spend at least 3 hours per day online Over […]

How Web Design Should Incorporate SEO // Jun 30 // JLB

It’s no secret that businesses of all sizes need a website to be competitive today. The internet is the first place that people go to when they’re searching for products or services, and websites have replaced the yellow-pages phone book listing of years gone by. But, just having a website isn’t enough anymore. Small businesses […]

A Quick Guide to Email Marketing for SMBs // Jun 20 // JLB

As a small business, there’s an arsenal of digital marketing strategies at your disposal. If you’ve spent any time online, you’ve probably noticed that everyone is screaming about social media, live video and other trending marketing tactics. But, what about some of the more tried and true strategies, like email marketing? Is it still relevant […]

Tips for Optimizing Medical Services Landing Pages // Jun 15 // JLB

It really wasn’t that long ago that the best way to build a medical practice was through word of mouth. The idea was that if you provided exceptional care to your patients, they would, in turn, share their experience and positive impressions of your office with their friends. Easy enough, right? Welcome to 2018, where […]

Why SEO and PPC Are the Perfect Marketing Combo // Jun 10 // JLB

No matter what type of business you’re in, knowing how to cultivate relationships with customers through digital marketing is a skill that’s become a necessity. Not only is this a skill set that brings customers directly to your door, but also builds a reputation and trust in your brand. For new and small businesses that […]

How to Choose the Right Web Design for Your Business // May 07 // JLB

If you’re just starting a business, or have recently realized that your current web design just isn’t working, the process of choosing the best design is overwhelming. You’re going to find hundreds of website building platforms, each of which will have their own list of features. How do you know what you want, when you […]

Why Small Businesses Need to Optimize for Mobile First Indexing // Apr 30 // JLB

You’ve probably been hearing a lot lately about mobile first indexing. It’s been a major move on Google’s part in making the internet a friendlier place for the mobile user, and with good reason. Google says that 61% of users are unlikely to return to a mobile site that they had trouble accessing, and 40% […]