Benefits of Clear Content Marketing & Copywriting

Author: JLB

Published On: July 8, 2020

happy people looking at a website and reading clear website copy

Marketing Agency in Nashville TN

Why Content and Website Copy Needs to be Clear & Professional

A good marketing agency will explain your website gives a lasting impression of your business. It’s become customary for a potential customer to learn more about a company online before placing an order or visiting a physical location.

Perhaps they find your website through an internet search. Or maybe they come across an advertisement on social media or Google. Either way, you’ve piqued their interest and convinced them to look into your website.

What are they going to find when they get there? Will the layout be intuitive? Will the images be high resolution and attractive? Will the text be interesting and free of errors?

All of these factors can have a large impact on the way your visitors form their opinion of your website and company. Images and layout might draw people’s attention as they first enter the website, but the text is what’s going to provide applicable information.

This text is your website’s “copy.”

Copywriting will set the tone for your website, your brand, and the service your customers will expect. It’s important and it provides a range of benefits.


Perceived Professionalism

professional man on computer looking for information that is clear to understand

Professional web design & web copy

Clean writing contributes to the general view a visitor will have of your company. Spelling and grammatical errors are often the result of an inattention to detail. And evidence of sloppiness can be extrapolated to apply to your products and services.

Taking the time to display clean writing on your website shows your visitors that you take their time seriously. You want to provide a great overall service and understand that the details matter. And even if these thoughts don’t specifically run through your visitor’s heads, the opposite thought will strike them if they are presented with a series of errors.



SEO Benefits

Example of SEO benefits from a website with clear content

Search Engine Optimization Benefits

Search engines want to offer their users the best material possible. There is a long list of qualities taken into account when you type in a search query. The proficiency of writing is one such quality.

Search engines gain their prestige by providing useful and accurate results to their users. A search engine that continually offers users subpar results will see a decrease in users. And if your website provides information in a clean and clear manner, they will be more likely to send visitors your way. Clean copy provides a crisp view of your services, which makes it easier for search engines to understand the value you provide.



Learn more about how our Nashville Marketing Agency can help your SEO!


Clear Communication

people looking at table for clear information from a website

Clear communication for a better experience

Internet users don’t like to be confused. There are so many options for receiving information on the internet that any difficulty will send users elsewhere. You want your visitors to know what it is you do and why you’re the place to receive that service. And you want them to understand this as quickly as possible.

High-quality copywriting communicates this information. Explaining yourself is just as important as getting a visitor to your website in the first place. Users don’t give new websites much time to prove their worth so you need to grab their interest as quickly as possible.



Contribute to Brand Identity

branded shoes to represent Brand Identity

Marketing Agency Brand Identity

Brand identity relates to how the general public views your company. This is communicated through your advertisements, customer interactions, and your website copy. This is your chance to communicate the character of your company.

What tone do you want to portray? Is your company light-hearted? Are you more serious with a focus on professionalism? Your website copy is your opportunity to solidify this aspect of your personality while conveying important information. Clean website copy will be consistent in tone and quality throughout all of your website’s pages as well as any blog posts or advertisements.



Puts Focus on Message

glasses resting on message

Focusing on inbound marketing & web copy

People notice mistakes. Spelling errors jump out once they’re noticed. Imperfect and clunky sentences cause the reader to pause and re-read them for clarity. All of this takes away the focus from the content of the writing and places it on the mechanics. Your message can get lost when people are paying attention to each specific word instead of the ideas as whole.

Clean writing portrays ideas without getting in the way. Your visitor’s focus should be on what you are saying instead of the way in which you are trying to say it.



Better Visitor Experience

People looking at computer cheering

Web design company making clients happy

All of this boils down to one basic idea: You want you visitors to enjoy their time on your website. Any annoyance will send them elsewhere. And the more time they spend on your website, the more likely they are to use your services. Making use of every possible tool at your disposal gives you the best chance of providing a positive experience for your visitors.

All of these benefits contribute to successful web design and a beneficial SEO performance for your website. Is your website’s copy in the best possible condition?



Contact JLB today!

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design