Skip Navigation


be a typographist in your spare time

Author: JLB

Published On: November 24, 2008

For this blog post, I decided to start a series focusing on typography.  Everyday designers use an element of design that may be taken for granted by most people; an element that I personally find most beautiful. This morning I received an e-mail consisting of typefaces from a company that sells them. I opened the e-mail in a separate window and for the rest of the day looked back at the images of new fonts for sale. We’ll get into letterforms and why I think they’re so wonderful eventually, but for now, I think the best place to start is terminology…

What is a letterform? The letterform is really the graphical “face” of an individual letter. It’s the difference in letter design that separates a script font from a serif font.

What is a typeface? A typeface is a set of letters, numbers, punctuation marks and other random glyphs that are all designed to work together as a group. Not to be confused with our next term…

What is a font? A font refers to a typestyle within the typeface. Bold, italic and regular (or sometimes roman) are considered three different fonts but still one typeface.

What is a serif? And what’s the difference between serif and san serif typefaces? A serif is a small detail that you find at the foot or base of some letterforms in a typeface. Some people refer to the serif as “feet.” Sometimes they’re called “cross strokes.” This one can be hard to explain without an illustration…serif illustration
(I used Minion for the serif and Myriad for the sans serif.)

One of the more common serif typefaces is Times New Roman. San serif typefaces don’t have those little details…or feet. A common sans serif typeface (and probably the most well known typeface among non designers) is Helvetica.

That’s probably enough definitions for now. If you have something you’d like to add…please comment and let me know.

Thanks for reading.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design