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Bag it, tag it, sell it to the butcher in the store

Author: JLB

Published On: July 19, 2008

You might recognize the title (above) from the chorus of one of Phish’s most popular songs, Reba. If so, good on ya! That’s where it comes from… but what’s it doing in the JLB blog?

Actually bag it, tag it and sell it have a lot to do with Search Engine Optimization (SEO); or at least a lot more to do with it than you might think.


BAG IT:  When you’re putting together the content for your website, you want to give the text your full attention. For now, Google, Yahoo and MSN Live give the most weight to your site’s textual content. The actual words on your pages mean more to the search engines than ever before.

Bottom line: Content is king. You better have a good handle on your company’s messaging when you get ready to fill your website pages with words. Even more — you need to have a solid understanding about how folks will be searching for the services that your business offers. You do want them to find you, right?

Bag it up.

TAG IT: Once you’ve got the right words on the page, you need some solid SEO coding. That’s where tagging comes along.

I’m not just talking about meta tags. A lot of you already know, the two most reknown meta tags are your keyword tag and your description tag. Those two still serve a purpose, although judging from today’s search engine spiders, the meta keywords and the meta description receive far less weight than ever before.

But the tags I’m talking about are the all-important headline tags… your <h1> tag and your multiple <h2> and <h3> tags. These tags are part of the invisible code that makes up the infrastructure of your website’s pages. It’s behind the scenes, guiding the search engine spiders, telling them what pieces of content you think are more valuable and important, and ultimately, helping your customers find you.

SELL IT: Maybe not to the butcher in the store, but you do want somebody to buy, right?

Once you’ve crafted clever copy and you (or your favorite web firm) have given that copy some tenacious tagging, you’re ready to take your message live to the Web and to your (potential) customers. It’s time to sell your products or services to a captive audience. And what better way to get and hold their attention than by serving up pages of content that meets exactly what they were looking for?

Is there more to Search Engine Optimization? Yes. A lot more.

But remember, you’ve got to start with a solid content and coding base. The more accessible your site’s pages, then eventually the more germane traffic you receive, and hopefully the more product and/or service you can sell. That type of success might just have you bouncing round the room!

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design