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6 Strategies For Higher Levels of Customer Engagement Online

Author: JLB

Published On: October 18, 2017

No matter what industry you are in, your website is your main calling card online. However, you have more competition there than ever before. Most users are also in a hurry; mobile users make up well over 1 billion (and growing rapidly) of all web surfers worldwide.

With all of these factors, you must do all you can to keep visitor attention. Effective Nashville web design and digital marketing is key. The following are six strategies for enhancing the user experience on your website and maximizing engagement for your brand:

1. Think Bold and Minimalist

Resist the temptation to fill web pages with design elements, information and an overload of detail. Readers just don’t have the time or attention span. Be selective about what you include, and be sleek and streamlined in your style and design. When it comes to fonts, graphics, images and blocks of text, less is more. Be as concise and “punchy” as possible.

2. Tell Your Story

Few things are more engaging than a good story. How did your business get started? What is your ongoing story as a brand? How have people benefited from your products and services? Another method of storytelling is to create a character relevant to your brand and take him/her on a journey. Make sure the story you tell is timely and authentic. Successful storytelling is highly engaging, makes web pages “sticky” and keeps your brand in the minds of visitors.

3. Make it Interactive

The most engaging websites are inviting and interactive. They include compelling elements and additions that keep visitors coming back time and time again. A treasure hunt, game or interactive, ongoing storyline gives a much more dynamic experience than just static pages.

4. Provide Consistent Value

People are drawn to unique, buzzworthy and truly informative content. Recent industry news stories, insightful blog posts, well-produced videos, unforgettable photos and clever “memes” are just a few examples. Podcasts, ebooks and online courses can also provide value to your visitors.

5. Social Media Integration

Most Internet users are both mobile and on social media, so strive to make your content shareable. Social media symbols should be installed next to compelling content and at the top of each page. Encourage users to share your content with their social media contacts.

6. Responsive Web Design

In an age of mobile technology and more people surfing the web from their smartphones than ever before, your site MUST look good on a range of devices, screens and formats. Google polling has found that people are 67 percent more likely to buy products from sites that bring them an enjoyable viewing and shopping experience. Sites optimized for mobile devices also do better in terms of SEO.

Website engagement is essential to your business success online. Use these six tips to optimize your web presence for maximum viewer engagement. Contact JLB Works for help with professional Nashville, TN web design, digital marketing and much more. We also service the Franklin, TN and Brentwood, TN areas.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design