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6 Key Elements of Viral Digital Marketing

Author: JLB

Published On: August 16, 2017

Having a piece of your web marketing content go viral is kind of like winning a lottery jackpot. A perfectly executed YouTube video tweeted out at just the right time can result in a cascade of retweets that raise your business profile exponentially. When your site and landing pages have the high-quality web design Nashville expects, it’s a win-win.

It’s hard to know just when or how you’ll strike Internet gold, but when you do, it can result in publicity for your company on a truly grand scale. While it’s hard to quantify the “X” factor that goes into viral digital marketing, there are some elements that are common to the most successful content. Whether you’re creating blog posts, articles, videos or social media postings, consider the following important factors when creating your digital marketing pieces:

1. Have Intimate Knowledge of Your Audience

Who is your target audience? Educate yourself about their tastes, concerns, interests and preferences as you design your content. Creating content with your main recipients in mind will increase the odds of them loving it while also speaking to their wants and needs – and ultimately netting you more sales.

2. Humor

People love to laugh, and a piece of humorous web content has a much higher chance of being shared than something that’s dry and no-frills. Clever, smart and witty almost always works. Just be sure not to cross the line of trying too hard or being in poor taste.

3. Simplicity

The most viral content also tends to be concise and to the point. Remember that people have short attention spans, and you’re competing with a sea of content, videos and social media posts out there. Don’t get too wordy with your written content, and be sure you edit your videos in a way that eliminates excess and keeps their attention.

4. Aim For the Heart

Another effective approach is one that evokes a strong emotion. The emotion may be joy, excitement, sentimentality, patriotism, nostalgia or compassion. It might even be a negative feeling such as anger or disgust – just so long as it puts your company, brand, product or message in your desired light and motivates the viewer to take positive action.

5. Tell a Story

Personalizing your content through storytelling is another effective way to help it go viral and make a lasting impact. While key facts and information are important, showing the human side of your business can help you to engage with viewers more deeply. Consider doing customer success stories and cases studies as well as behind-the-scenes reports on your employees.

6. Inspire

People are always looking for more inspiration in their lives, and if you can provide it through your marketing content, you just might have a viral post on your hands. Dovetail your marketing with current trends or events for an even more timely impact.

Going viral is one of the quickest and most cost effective ways to garner positive publicity for your business. Use these tips when deciding on content and presentation, and count on us for web design Nashville residents and people everywhere respond to.

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design