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3 Emerging Technologies for Modern Websites

Author: JLB

Published On: January 27, 2017


A good website is worth the effort. A poorly designed website or one that is difficult to use will drive away potential customers. The risk of losing customers is high because so many internet users shop from a mobile device or tablet and often from directly in store aisles. The following three emerging trends for modern websites help site owners create an environment that enhances user experience and funnel visitors to targeted goals. Let’s explore website design Nashville can use.

1. Full-Screen Navigation — Full-screen navigation refers to menus and once the visitor presses the link or button, the menu opens in a subscreen, so that it can be read in large-format. According to the Pew Research Center [1], 64 percent of U.S. adults own a smartphone and 63 percent of those people have internet access via their smartphone or device. The benefits:

  • Makes reading menus and filling them out easier for web visitors, especially for mobile visitors.
  • Improves the usability of a site which is a cornerstone for improved user experience.
  • Offers a subtle push to actually fill out forms rather than to navigate away from the site. Easy tasks make happy site visitors.

Upgrading a website to include full-screen navigation helps visitors find their way around the site, interact more easily with site features, and allows websites to collect better data through easy to read and populate forms.

2. Advanced Security  — Cyber crime is a fact and online shoppers know it. Headlines scream out the names and personal data of people like Mark Zuckerberg. It is enough to make people question the safety of visiting sites online. Advanced security tools and features are ways to help reassure online visitors and shoppers that visiting and buying from your site is safe. Advanced security as part of site design is a must. Here are a few of its benefits:

  • Encourage online shopping by reassuring site visitors that they are in a safe environment
  • Encourage site visitation from SERP results when online searchers can see the safety measures. Consider the move from HTTP to HTTPS as motivation.
  • Reduced downtimes that result from cyber attacks, ransomware, and virus.

Cyber attacks are not always about stealing user data. Sometimes they are designed to make shopping at your site unreliable. The range of what cyber-crime is expands as technology improves. The way to combat cyber-crime is to continually upgrade site security.

3. Bots that improve the user experience — Bots are software that helps to automate tasks quickly and for the modern website, well-designed bots are key. There is a range of tasks that bots can do that help increase user experience on websites. Many help with form propagation, some answer questions users might have, and others might activate and assist when specific words are used. The possibilities are almost endless.

These three tools help website developers create website design Nashville site owners can use. They move sites from outdated to cutting edge. As the internet becomes more competitive it is important that websites continually evolve to address user needs and especially user fears. Is your website holding your online business back?

It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.


RED DOG WINE & SPIRITS – Nashville Web Design


“In the search of looking high and low for a Ecommerce website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”


Chad, BOWADX – Franklin TN Web Design

“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”


John, The Perch – Brentwood TN Web Design

“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”


Phyllis, Carneros Winery – Nashville TN Web Design

We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.


Life Line Repairs – Nashville TN Web Design

I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.


Sports and Entertainment – Nashville Web Design

We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.


Jimmy, BMC – Franklin TN Web Design

“There were a number of website design companies in Nashville that would have done an adequate job for our company. The difference was that JLB wanted to be our partner and has been for 11 years. STAR Physical Therapy has been blessed to have them as a teammate.”


Regg Swanson, STAR – Franklin TN Web Design