MENU

Writing Better Subject Lines

It’s the most important sentence of your entire email campaign, and yet too many otherwise creative people are content with the most quotidian of subject lines, like “February Newsletter.” February may indeed be an exciting month for your organization, but busy readers with mere seconds to decide whether to stop and open your email need a little more enticement.

But you knew that, didn’t you?

Just think to yourself, what would appeal to me? Keep your monthly label, but add some color, like “Initech’s February Newsletter: How Good is Your HR team? Take Our Quiz and Find Out…” Now, we’re intrigued. Nice work, Initech (don’t forget the flair).

So, avoid the generic subject lines. Be sure to include a reference to your company/cause/group. This personalizes the message. And try your best to tell your audience what the message is all about … tell them just enough to get them interested in learning more.

Something else to avoid… spam filters.

Your subject line is part of the campaign and part of what spam filters will review in deciding whether to route your email to the inbox or the junk folder. Don’t do all caps. Don’t do exclamation points. Don’t say “free” or “act now” or “viagra.” You get the idea.

Of course, practice makes perfect. It’s always a good idea to review your campaigns after a couple of months to see which ones were opened more often than others. Keep an eye on the subject and think precisely.


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN