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Why Should I Have a Website?

Article from http://www.cleart.com.
At the end of 2011 about 245 million people (~80% of population) were online in the United States and about 10% of all website access was being done through mobile devices. In an interconnected world, it’s more important than ever to have a great website. Let’s look at 10 reasons why you should have a top notch website…

1. Establish A Presence

More and more people are looking for services and products on-line than every before. Peoples’ habits are changing. People move to a new area and very often rely solely on the Internet to learn about the new area, research and find out who to go to for what.

Many people research and find their homes and jobs over the Internet. Most people are coming to expect that any professionally run business will have a web site. With a well-designed site your small business becomes a real player both on and off the net.

Add your web address to your stationary, business cards and other advertisements and you’ll have visitors knowing exactly where to go for answers to their questions and where to send their friends to for great service.

The more people know about you and your company the greater the chances you have for attracting new customers. More is generally a good thing when running a business, unless you’re talking about expenses!

2. More Advertising for Less Money

With a web site you can have pages of full-color advertisements that run 24 hours a day, 7 days a week! You get to present yourself and your services to your customers using many descriptive pages, images, interactive elements, etc. This tends to build peoples’ trust, which in turn, makes them more likely to purchase your products and services.

3. Bolster Your Current Ad Campaign

Include your web address in your current ad campaign and people will turn to your site for more information. Gathering more information is often a first response to a well-run ad campaign. With your site address listed in your ad, you will have people coming to YOU to get that information and your services. A better return on your advertising dollar is another great reason to add a website to your marketing tool arsenal.

4. Save Time with Answers to Frequently Asked Questions Online

Do you spend time answering the same types of questions for each of your clients? Well that may never stop but there may be some hope! With a web site you can put the answers to these frequently asked questions online and have your customers visit these pages for a little self service. You can even email them out a link to these pages. Your customers will appreciate the knowledge that you will be providing them and it will not require much more additional time than sending them an email or recommending that they read your Frequently Asked Questions page.

5. Educate Your Customers

The first step of any sale is getting the client familiar with what you are selling. In this day and age more and more people are looking on the Internet to get the information they need to make educated buying decisions.

Include articles of interest telling your potential clients about your services. When they call you to discuss your services, half the sale is already done; you’ve already given them your “pitch”. You will even save time (and money) because the ones who do call are interested, warm (and sometimes hot) prospects, not just someone calling to gather information.

6. Get Referrals

Referrals are one of the best ways for small businesses to get new clients. On your web site you can add a “refer a friend” link where your current clients (or just visitors) can send your link to a friend who may be interested in your services. This will increase your number of referrals and make it easy for people to refer business to you.

7. Create a New Customer Base

Did you ever notice that many people who use the Internet do so in place of the old school, traditional methods (newspapers, yellow pages, etc)?

With a web site you will be able to reach a whole new segment of potential clients that may have missed your current ad campaigns. A good, informative web site will attract many people who may not have heard of you otherwise.

8. Get Email

With your web site you will also get email addresses for your business. On your site will be a link where people will be able to email you for additional information. This is a fast and effective form of communication that enables you to communicate very efficiently with potential customers. Time is money in a small business; with email you’ll be saving both.

9. Establish a Relationship with your Clients

People generally prefer to do business with people they “know.” On your site you will give people the opportunity to get to know your business (and perhaps you) and feel more comfortable with you. Once this is established they will be more likely to want to do business with you as compared to the other, similar company whom they know nothing about.

A picture or profile of you or your associates will make you more real to the client and make the client more likely to contact and communicate with you. Post some informative videos and get active with social media and you’ve taken the concept to a whole new level.

10. Gather Contact Information

A traditional printed newsletter can be an expensive and time consuming promotional action. With printing, postage and time spent, the costs can add up fast. With a web site you can have people who would like to receive your newsletter send you their email address. You can then email your newsletter to all of the people in your database, automatically! You don’t need to pay for printing or postage for these newsletters. Continual contact with prospects is a proven tactic which directly leads to more inquiries and sales!


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN