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Top Trends in SEO For Businesses in 2016

When you run any kind of business that has an online web presence, then you probably know about SEO. Who are we kidding here, everyone is online now. To be successful you have to be a savvy web marketer. Search engine optimization is vital for your company’s website to show up right in Google, Yahoo, and even Bing searches. Marketing professionals are coming up with new ways to maximize people coming to your website by finding you higher up in the rankings. There are some better business SEO trends that have just come out in this brand new year. Here are trends to watch out for in 2016 that will help your business strive to make the most out of SEO practices.

Higher Quality Images

You can’t just stick to stock images anymore. Having unique photos on your website will help the content stand out over time. Plus, with better photos people are more likely to share your content through social media platforms like Pinterest.

Faster Loading Websites

If your website is out of date, and not loading fast enough that is going to kill your ranking chances. There has been a popular study done that states that up to 40 percent of people will click away from a site that takes longer than 3 seconds to load. That’s not a long time to grab their attention. It’s an instant world today, and your web presence needs to keep up with that to rank high. The best pages load in as little as 1.2 seconds.

Be Mobile Ready

More and more people are accessing the web on smaller smartphone devices. That means that your website needs to run mobile ready, just as well as it does on a traditional screen that is larger like a laptop. According to the American Marketing Association which ran a study by MOZ, one of the largest factors in effective search optimization is having your content show up correctly without any interference.

Keywords Aren’t As Important

This is a hot debate about keywords. While they still have their place in SEO, the search engines themselves like Google have gone above and beyond in their interpretation skills, making them much more likely to understand what you want from a slew of words, or phrases. In 2016, it doesn’t necessarily have to be one exact keyword. With voice search and conversational search tools such as Siri and Google Now, it’s going to be even more valuable to recognize long term keywords or phrases to get the most search impact.

Longer Blogs Are In

The thinking was once that you needed to be keyword heavy through a shorter blog of about 500 words. It’s not like that anymore. Longer articles between 1000-2000 are showing up much better in SEO due to the algorithms of Google performing their searches better for “concepts”, and not just keyword stuffing.

JLB Works and Design has over 15 years of amazing SEO and Web Design experience in Franklin TN, that will take your company’s web presence to a new level of success. Talk to us today about what we can do to optimize your site’s presence online and in search to get more visitors each and every day. Digital marketing can be tricky, but we are more than happy to break it down to you for the most effective way to market your business.


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN