It addresses the fact that social media is powered not by the friends you keep in touch with on a regular basis, but the acquaintances that only a social media outlet connects us to.
It’s the power to mass communicate with all of those friends of friends of friends that drives the success of these sites. That’s such a cool thought.
He gives the example of a fund raiser for a guy that got hurt in a climbing accident. A few tweets later, $2,000 has been raised to help with his medical expenses.
I took a break from Twitter after my TweetDeck stopped working. I wasn’t motivated to go back to it until recently when I was searching for inspiration for a project I was stuck on. I wanted to get my hands on some of those links that my friends of friends of friends were tweeting. Those sites that I would never stumble upon on my own. And it worked, it got me through my creative block.
I joke that Facebook and Twitter are how I ‘get out without getting out.’ As a mom, it’s almost impossible to run to a gallery or a store for a book or magazine to spark an idea. Instead, I lean on my acquaintances and the fact that they are out tweeting and posting about what it is that inspires them.
Here’s a link to the full article: http://about.digg.com/blog/guestpost