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Social Media // Dec 29 // JLB

Wishing you a Happy New Year from team JLB!  Here is a great blog post by Kevan Lee: “One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail. And we get a better feeling for how […]

Complete Guide to Visual Content // Jul 30 // JLB

Once again, we find Kevan Lee’s writing to be spot on regarding content.  Check it out below: A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images Written by Kevan Lee We love setting goals for improvement here at the Buffer blog, and one of our most recent challenges has been […]

Higher Email Open Rates // Jul 28 // JLB

George Mathew from The Daily Egg has the secret key to unlock higher email open rates.  Read his article below: The Surprising Secret to Higher Email Open Rates Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends […]

Facebook 101 // Jul 26 // JLB

A big shout out to Buffer’s Kevan Lee for bringing us the latest on Facebook’s changes.  Read his article below: New Facebook Page Redesign: Everything You Need to Know to Optimize Your Page Notice anything different about your Facebook page? Facebook is in the process of rolling out a series of changes for all business pages, […]

Words and Phrases that Convert // Jul 24 // JLB

Kevan Lee from Buffer has quite the article on copy.  Check it out, today. The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time “Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same […]

The Ultimate Guide to Using Images in Social Media // Jul 22 // JLB

Wondering how to capture your audience with images on social media?  Check out the latest by Sajo George called The Ultimate Guide to Using Images in Social Media We usually digest visual information better than text-based content. We can make use of this when optimizing our social media marketing campaigns to give ourselves an edge […]

27 Marketing Tips That’ll Woo Your Visitors and Win Them Over // Jul 20 // JLB

Neil Patel captured the essence of strategic blog writing in his article below:   Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even if your offering is superb, there is still no guarantee that you’ll generate any income. Given the vast number […]

10 Surprising and Important Social Media Stats You Need To Know // Jul 18 // JLB

We found this article by Kevan Lee from Buffer and think that you should check it out, today! We love to make decisions and form strategies based on statistics. It’s why we A/B test and how we change directions on our social sharing. Who doesn’t love a good statistic, especially one that has an actionable […]

The Art of Self-Promotion on Social Media // Jul 16 // JLB

Check out this insiteful piece by Buffer’s Kevan Lee. If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn. It would certainly seem that we […]

10 Unique Insights to Look For in Your Social Media Monitoring // Jul 14 // JLB

We found this article written by Courtney Seiter on Buffer to be most helpful when strategically attacking the world of social media.  Check it out: One of the most fascinating things about social media is its ability to clue you in to things that you might otherwise have had no idea even existed—there are tons […]