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Tweets // Jan 12 // JLB

We found this interesting article about Wired’s tweets by Eric Steuer.  We thought we would share it with you to give you some inspiration for tweeting in 2015.  Check it out: WIRED’s Best Tweets of 2014 I just spent a few minutes messing around with our Twitter analytics, and it turns out that we tweeted […]

Social Media // Dec 29 // JLB

Wishing you a Happy New Year from team JLB!  Here is a great blog post by Kevan Lee: “One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail. And we get a better feeling for how […]

Cyber Monday // Dec 01 // JLB

Traditionally, holiday shopping consisted of long lines, packed aisles, and a rush after Thanksgiving.  With Cyber Monday, you can take advantage of the holiday sales from the comfort of you pj’s and a hot cup of chocoloate.  According to Wikipedia, last year Cyber Monday hit a record of $2.29 billion in sales.  Read all about […]

Content Marketing vs. Social Media Marketing // Oct 20 // JLB

We found this article by Toby Murdock to be most helpful.  Check it out, today! Content Marketing vs. Social Media Marketing: What’s the difference? As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, […]

Complete Guide to Visual Content // Jul 30 // JLB

Once again, we find Kevan Lee’s writing to be spot on regarding content.  Check it out below: A Complete Guide to Visual Content: The Science, Tools and Strategy of Creating Killer Images Written by Kevan Lee We love setting goals for improvement here at the Buffer blog, and one of our most recent challenges has been […]

Higher Email Open Rates // Jul 28 // JLB

George Mathew from The Daily Egg has the secret key to unlock higher email open rates.  Read his article below: The Surprising Secret to Higher Email Open Rates Budget for email marketing is on the rise. In fact, email marketing is one the top three investments in B2B marketing, according to the B2B email marketing trends […]

Facebook 101 // Jul 26 // JLB

A big shout out to Buffer’s Kevan Lee for bringing us the latest on Facebook’s changes.  Read his article below: New Facebook Page Redesign: Everything You Need to Know to Optimize Your Page Notice anything different about your Facebook page? Facebook is in the process of rolling out a series of changes for all business pages, […]

Words and Phrases that Convert // Jul 24 // JLB

Kevan Lee from Buffer has quite the article on copy.  Check it out, today. The Big List of 189 Words That Convert: Write Copy That Gets Your Customer’s Attention Every Time “Join us!” “Sign up!” These phrases litter the huge variety of email newsletter boxes you’ll come across online, and they generally serve the same […]

The Ultimate Guide to Using Images in Social Media // Jul 22 // JLB

Wondering how to capture your audience with images on social media?  Check out the latest by Sajo George called The Ultimate Guide to Using Images in Social Media We usually digest visual information better than text-based content. We can make use of this when optimizing our social media marketing campaigns to give ourselves an edge […]

27 Marketing Tips That’ll Woo Your Visitors and Win Them Over // Jul 20 // JLB

Neil Patel captured the essence of strategic blog writing in his article below:   Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even if your offering is superb, there is still no guarantee that you’ll generate any income. Given the vast number […]