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Social Media – Is It Working for You?

We’ve been talking (and tweeting) a lot lately about the power of social media for businesses.

JLB has been using outlets like Twitter and Facebook for a few years now, and at the beginning of 2011, we unveiled a social media package for our clients. It’s been received well, and we’ve signed up a dozen or so businesses to our social media services in the past six months. Part of this initial success is the way that we’ve organized our approach to the practice of social media.

JLB, LLC on FacebookGetting your company in the conversation doesn’t have to be difficult or time-consuming — you just have to plan well. One approach we’ve been recommending to current clients is to map out an overarching social media strategy.

1. Identity your voice.

Of course, good brand management dictates that you’ve already defined your company’s voice. If you’ve run a print ad or if you publish to a blog regularly, then you’ve already set a certain tone and public demeanor. If you haven’t thought about this, now is the time.

2. Know the playing field(s).

Do you know the difference between a status update (Facebook), a tweet (Twitter), or a post (LinkedIn and Facebook)? They are different ways to broadcast your message, ways to show your company’s personality, ways to tout your products. Each have their own rules, their own quirky nuances. What might play on Twitter may not work on Facebook, and vice versa. It’s important to strategize “the how” as much as “the what” of your message.

3. Plan your posts.

Typing out an unremarkable sentence like “Busy day at the office. Lots of phone calls” isn’t going to bring any extra attention to your brand. And it might just turn off your regular audience. Sitting down in front of your computer thinking “Okay… I’ve got to say something!” and then just typing the first thing that comes to mind is not a good way to communicate.  It’s much better to sit down once a month or once a week and “script” out your posts. We’ve done this for ourselves and our clients, and we can tell you it doesn’t take a long time. When you take a moment, regularly to think it out, the quality of your posts is infinitely better than anything you can come up with “on the fly.”

4. Build your audience(s).

How are you adding followers (Twitter), likes (Facebook), or Connections (LinkedIn)? Building an audience takes time and weekly attention. If you want to reach out to more folks across the country, you have to learn the ins and outs of following and listening to others. It’s a social network, after all.

When you step back and think about it, your company’s “voice” on Twitter, LinkedIn, Facebook, Flickr, YouTube, etc. is really an extension of your overall brand. Social media tools should reinforce your brand and extend it through these new channels. Rather than being a separate communications campaign, social media offers the opportunity to fully integrate your communications online.


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN