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'Net working for you?!

Social networking is the newest buzz phrase circulating around executive water coolers, these days. Most of us already know what it means, but in case you Rip Van Winkled the past three years, the skinny is: Online Social Networking means creating profiles for yourself and your business on an array of media outlets for the purpose of building relationships and audiences. Put simply… it’s p.r. for 2009.

There are quite a few websites that encourage human connections and audience building, including MySpace, Facebook, LinkedIn, Twitter, Jaiku, Yammer, Tumblr, Posterous and Plurk. There are more, and yes, some sound like Star Trek Federations, but if you get hung up there, you’re completely missing the point.

Social Networking online is all about connection. The more synchronicity you can achieve, the bigger an audience you can build. The more "real" and "normal" you are, the bigger an audience you can build. The more creative and forward-thinking you are, the bigger an audience you can build.

So, what does that look like? It means creating accounts with multiple online social networks; making sure your profile is accurate and honest; using web technology to tie together your networking profiles (like having your Tweets, Twitter posts, dynamically feed into your company’s website); updating regularly; and, here’s the kicker… reading other’s posts, responding to their ideas, all the while being as interesting as you can.

It can be a challenge, but it doesn’t have to be overwhelming. There are even some who have become "professional bloggers" or "professional online media mavens." Do they make a living? Some do. But most of the rest of us don’t have to be so avid (or aggressive).

Just set aside a little time every day and begin building. Be consistent. And, actually have fun. It is fun and it can be very productive in brand building and grassroots p.r.

Follow my Tweets… or LinkIn with me… or read my Blog (wait… you’re here!)


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN