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Managing Your Email Campaigns

So you want to manage your email marketing campaign with precision and aplomb. The it’s time to get serious! Take a look at the following list of dos and don’ts.

Dos

  • Get real with your subject line. (something better than My June Newsletter…)
  • Strike the right balance between images and text. (don’t go heavy on either side)
  • Brand more than just the “from” name. (you have your address and your title to work with)
  • Focus above the fold. (more than half of all recipients use a horizontal preview window)
  • Design for multiple display possibilities. (html, plain text and the “no images displayed” view)

Don’ts

  • Do not send an email to people who didn’t ask for it. (stay legit)
  • Do not utilize an invalid reply-to address. (keep it real)
  • Do not send too often. (think 2-3 times a month, max)
  • Do not forget to personalize your message. (send it to all the first names in your db)
  • Do not forget to test. (that’s why your email marketing account has the capability)

One more thought: A study by MarketingSerpa found that your audience will read more of an email’s actual content, as long as there are graphics near the top of the email. Think about it – people want to be drawn in. So think visually before you type.


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RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


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John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN