MENU

Local Search Popularity Means Small Businesses Still Need SEO

We found this article off Mashable.com fascinating to read.More and more consumers are turning to their smartphones and mobile devices to help them find nearby businesses and make purchases. In fact, 50% of people who make local searches on a smartphone visit a store within a day, according to a report from Google.The report, which broke down consumers’ local search behavior, also found that 34% of tablet and desktop searchers will visit a business within a day of searching, and 18% of people conducting local searches on a smartphone will make a purchase within a day.

So how can your business take advantage of the local-search trend? Search engine optimization holds the key.

“Local searchers are often looking for products and services that they need relatively quickly compared to nonlocal searchers,” said Russell Wallace, CEO of small business online marketing company 29 Prime. “[This] means that your business must have not just a general online presence, but priority positioning in the local sphere.”

With many of these local searches taking place on smartphones and tablets, it’s also imperative that your website is properly formatted for mobile devices, Wallace said.

While online shopping may be more convenient, Google’s report showed that one in three consumers would make their purchases in-store instead of online if they knew they were close to the store, could get the product faster or could buy it for a better price.

“Consumers still recognize advantages to shopping in-store as opposed to online,” Wallace said. “In order for potential customers to know that you even offer such values, however, they first have to know your business is an option by seeing its information in their search results. That’s where SEO comes in and makes sure that consumers know that your local business provides benefits that matter to them.”

And customers don’t just conduct local searches before they buy. According to the report, 66% of consumers searching on a tablet or computer search locally to find inspiration for future purchases, 83% conduct active research on products and services, 64% search to make a purchase, and 40% search even after they’ve made a purchase. This means that customers take advantage of local search throughout their entire buying process.

“Online local searching undeniably plays a big role in assisting the consumer’s decision-making process, leading them to buy products and choose one business over another,” Wallace said. “It’s not only smart to lead the pack when it comes to SEO for local searches, it’s a modern-day requirement for business growth.”

This article originally published at BusinessNewsDaily here


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN