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Keeping Your Site Revelant

As Julian noted in his entry, a web site is a vital communication tool for businesses, especially in these difficult economic times. In order to have effective communication, the content on a web site must stay relevant. That's where I come in. Much of my time at JLB is consumed with keeping our clients' web sites up to date with new content–text, images and files to download. There are a few different ways to update content on a site. In this post, I'll address content management systems as a way to keep content current. Look for posts in the coming months with all the little details about updating HTML web pages and editing images and other media for the web.

Updating a site using a CMS is usually fairly simple. It can be likened to composing an email in a web-based mail program. The user logs in to the system, selects the page to edit, changes the text in the text area and saves the changes. Most editors allow users to add simple formatting, such as heading tags, bold or italics. Images and links to other pages within the site or other sites can be added as well.

At JLB, we realize that there isn't a one size fits all solution when it comes to web sites. Therefore, we use a few different content management systems depending on the needs of the client and the design of the site.

Textpattern is a straight-forward, easy to use, free CMS that works well for publishing text. Many people use Textpattern for blogs and sites that have a set text block on each page with navigation on either the right or left side. Sites using Textpattern include: the JLB blog, Valkyrie Consulting Group, Gray PR's Blog and Creekstone's News.

Site Mason is a more complex system that takes a little time to learn. However, it has many features and allows more design flexibility and additional options for adding sections and pages to a site. Site Mason has allows form creation, file uploads and image editing through the content management system interface. Bolen Dodson and Associates and Southern Exposure Magazine both use Site Mason to keep content current.

Drupal is an open-source CMS that we began using this summer. It has the ability to handle content, users, polls and a myriad of other features. There are also modules that other developers have created that can be plugged into Drupal to make the options with this CMS seem endless. Roadmap to America: The Last Best Hope is an eLearning site running on Drupal.


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN