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Google's Local Business Center, pt. 2

Placing your business into Google’s Local Business Center is important and can give your company increased web exposure. For more information about how to do this, please see my previous blog post about Google’s Local Business Center.

screenshot of jlb's listing in the lbc
After you’ve listed your business, you will want to do you best to optimize that listing. Unfortunately, optimizing a listing in the LBC isn’t as straightforward as “normal SEO.” What to do?

The best advice is to take advantage of every opportunity Google gives you to enter information about your business.

1. Company Information: Fill in your company name, address, phone, e-mail, website and description. The description is a good place to include keywords that you expect searchers to type into a search engine. Be concise, descriptive and accurate.

2. Categories: The first category is the most important – enter one that is already within Google’s system. Just begin typing and let Google offer suggestions. Pick one. Then fill in four more. Yes, complete all five.

3. Hours of Operation: Fill these in.

4. Payment Options: Select a few that are appropriate.

5. Photos: It is a great idea to upload images. They can be pics of your office, your logo, your staffers, or even photos of your work (products). But, the bottom line is Google encourages you to upload photos.

6. Videos: Google loves videos. Google loves YouTube. Figure out how to get a video online, related to either you, your company, your products or your services.  It will help.

7. Additional Details: This is a great place to add descriptive phrases about your company. Be sure to include additional keywords that folks might search for. Take advantage of at least five additional details blocks.

Those are the most straightforward steps to follow. There are also three other sections worth mentioning:

8. Coupon: You have the opportunity to create an online coupon. Use it. Besides, the worst thing that happens is you get a call from a potential client.

9. Backlink: Once you’ve got your LBC listing all set, be sure to post a link to it from your website. A new blog post or a link from your contact page is a good way to go about this.

10. Reviews: The Google LBC accepts outside reviews of your company. It accepts a “star rating” (out of five), as well as comments. In order to help optimize your listing and to help stand out from your competitors, it’s worth asking your customers to give you a review in the LBC. The more reviews you receive from outside vendors, the greater the chance that you will perform well in the LBC results and the more your listing will stand out. Of course, you want to be sure to ask folks from whom you expect a favorable review.

There is more to discuss, including the LBC tracking / statistics reports (just released this year), but be sure you tackle the items mentioned above, first!


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN