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Google is removing Right Side Ads – Search Engine Marketing Nashville

Google is removing all Right Hand Side Ads on SERPs worldwide

JLB, search engine marketing and search engine optimization specialists in Franklin TN, have identified some dramatic changes in Google that makes Local SEO in Nashville, Brentwood TN and your own market even more important than ever.  As reported and confirmed by numerous sources, Google will no longer be showing AdWords ads on the right hand side of its search results pages.

Beginning Friday 19 February, ads will now only show ads at the top and bottom of the SERP. Although it may increase the number of ads from three to four if the search query is “highly commercial.”

Google Search with right hand side ads - JLB website design and digital marketing

Here today, but not tomorrow.

This roll-out will effect users worldwide in all languages and will bring the desktop experience closer to the mobile experience, although whether the amount of ads shown to mobile users will increase hasn’t been confirmed.

So what does this mean for marketers and users alike?

Well for regular users, the right-hand space will still be utilized for Product Listing Ads (PLAs) as well as Knowledge Graph Boxes (see image below), so you probably won’t notice much of a difference there. However the continual ‘pushing down’ of organic listings will certainly be an issue for many of us.

For businesses this will mean the organic space is even more precious will therefore lead to an even bigger focus on SEO.

For Paid Search advertisers the change will certainly drive up average CPCs as the competition for the top slots increases. It’s gonna get ugly.

So why limit the amount of space for advertisers on its SERPs?

According to The Media Image (one of the first to break the story) the reason for this may well be because “Google has determined the average click-through-rate for Right Hand Side Ads is poor across verticals, and the expected CPC inflation from this major change is projected to more profitable in the long run.”

The “complete and permanent” roll-out will be finalized on 22 February.

 

JLB website design and digital marketing in Franklin, Brentwood and Nashville TN.

 


It’s remarkable working with the team that treats your business they would their own with drive, innovation, humility and a shared love of bringing great things to the wonderful Franklin & Nashville community.

 

RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

Life Line Repairs – Nashville TN


I and all of us at Sports & Entertainment Nashville TN have been thrilled with the website you guys did for us, and especially the professional service and communication you guys have shown.

 

Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN