Your website is the number one tool you have for communicating with your customers while at the same time marketing yourself to consumers who don’t yet know about your business. That’s why having an attractive and functional site is incredibly important. While having a web designer in Franklin, TN look over your web page now and then to update and make significant changes is always a good idea, we’ve gathered five “fast fixes” that can help your site succeed in the meantime.
Run the Mobile-Friendly Test – Having a website that is ready for mobile success is vital today. Google offers a simple online test that will allow you to see whether your site is functioning optimally on mobile devices—or not. Google has made this site available in its webmaster tools section.
- Connect to Social Media – How often do you update your website? How often do you post to Facebook, Twitter or Instagram? If social media is an important part of your business strategy, figure out the best way to connect the two. It may mean that those little Facebook and Twitter buttons on your website need to be replaced with something more impressive.
- Focus on Readability – Look at your font, background colors, and size of the text. How difficult is it for customers to read? Consider an update to a more readable design. These changes just take a second but can make a world of difference in how your site looks and feels.
- Update Images – Have you updated your pictures lately? While you may not be able to scratch your logo, consider a fresh look at other images on your home page. Stock images are more affordable than ever before, and new pictures can give your site a more modern feel.
- Add a Search Features – If you don’t already have a search feature on your site, this can be a great addition. Adding search isn’t as hard as you may think. You can add a Google search that is customized for your site with just a few simple clicks.
As you can see, there are many things you can do to improve your website—several of these only take a few minutes. However, if you are looking to make a considerable change, it may be time to contact someone about web design and SEO in Franklin, TN. If you would like more information about how to choose the right firm for the job, reach out to us at JLB Works today. We look forward to working with you.