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Everything online is about Digital Marketing

Here are the seven paradoxes digital marketers need to embrace in today’s connected world:

  1. Content is expected to be available everywhere, but consumers feel exposed to too much advertising and marketing.

  2. Brands are publishers and also advertisers.

  3. In a connected world, brand stories are global and still need to be told locally.

  4. Marketers need to communicate through individual campaigns and continuous content.

  5. Marketing is both art and science.

  6. Great content creation can be elite and also democratic.

  7. There is a need to drive sales overnight and drive brand overtime.

Today’s marketers must recognize and embrace the ironies of our industry in order to win at storytelling.

The Interactive Advertising Bureau featured key marketing and advertising executives who shared strategies on how the growing media industry is to achieve the next $50 billion at their 2016 IAB Annual Leadership Meeting at Palm Desert, California. One of many of the industry’s thought leaders to take the stage was Marisa Thalberg, chief marketing officer at Taco Bell, who addressed the need to embrace Pandora’s box of marketing and how it can lead to effective storytelling.

There is now more content in more places due to the evolution of digital and social media, and yet the industry is marketing in a box of paradoxes. In our digitally driven world, the burden and opportunity for marketers is to embrace both sides of the equation or they will get stuck and paralyzed on ways to drive their brand forward, observes. She calls for today’s marketer to recognize, embrace, and then integrate these ironies in order to win at effective storytelling. Thalberg reinforces that ultimately we need to tell more stories in the right ways and the right places.

JLB | Beautiful Web Designs + Digital Marketing in Franklin, Brentwood, Nashville TN. Custom Web Design by JLB (www.jlbworks.com) | Nashville TN, Franklin TN, Brentwood TN Web design, SEO, digital marketing and ongoing support.

 


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RED DOG WINE & SPIRITS – Nashville

 

“In the search of looking high and low for a website design firm, we came across JLB. They are now like a part of our family and strive to do all they can to take our sales and growth to a whole new level. We recommend JLB to everyone we come across looking for a solution to their website needs.”

 

Chad, BOWADX – Franklin TN


“JLB has been the driving force  that has launched our company into the media spotlight, gaining us publicity through a broad cross-section of business related media including new apps and interactive activity for our clients. We are moving forward with our second web design with JLB and will continue to make them part of our team.”

 

John, The Perch – Brentwood TN


“I started with JLB when they first opened fifteen years ago, when they redesigned a website for me.  They are my go-to company for anything to do with web sites. These guys are professional, talented, creative and an energetic team. I will always go to JLB first for my web design work. Thanks JLB.”

 

Phyllis, Carneros Winery – Nashville TN


We were having problems with our online brand and digital marketing. JLB was great. Worked through it with us, created an amazing presence and business is great. The staff at JLB is fantastic too. Friendly and always there for you.

 

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Sports and Entertainment – Nashville


We interviewed several web design firms, but found that JLB’s talented team was the most creative, innovative, and professional. Choosing JLB has been a great decision! We are fortunate to have JLB be a part of the BMC Metalwork’s future as we continue to enhance our business.

 

Jimmy, BMC – Franklin TN