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Social Media & Your Business: Why It Matters in 2016 // Aug 26 // JLB

Does your business really need social media? Are you really asking this question in 2016? If you are, then you need to see a few statistics that will convince you once and for all that your business does not just need an effective social media marketing campaign, it may not be able to survive without […]

In 2016, Digital Marketing Matters for your Franklin, TN Business // Jun 24 // JLB

Marketing has been changing for quite some time. Traditional marketing methods are being replaced by local search, blogs, social media, online ads, emails and more. And when it comes to making buying decisions more and more people are using online searches and social media engagement to research a product or service before deciding what to […]

2016’s Biggest Social Media Trends for Business // Apr 11 // JLB

Social Media Trends – JLB Web Design Franklin TN This year, social media adoption hit a new high. Around the world, there are now more than 2 billion active social media users (growing at a steady pace of 25 percent a year). This means more people now regularly use social media than the entire populations of […]

Everything online is about Digital Marketing // Mar 20 // JLB

Here are the seven paradoxes digital marketers need to embrace in today’s connected world: Content is expected to be available everywhere, but consumers feel exposed to too much advertising and marketing. Brands are publishers and also advertisers. In a connected world, brand stories are global and still need to be told locally. Marketers need to communicate through individual campaigns and continuous content. Marketing […]

Web Design, SEO and Social Media – how does it all matter? // Mar 16 // JLB

People are often saying that they only need their website to just be an online brochure.   Sounds great in theory and in fact is partly what a well designed website is all about.   But to think of your website as just a brochure is really missing the opportunity.   Even if you feel that you just […]

Tweets // Jan 12 // JLB

We found this interesting article about Wired’s tweets by Eric Steuer.  We thought we would share it with you to give you some inspiration for tweeting in 2015.  Check it out: WIRED’s Best Tweets of 2014 I just spent a few minutes messing around with our Twitter analytics, and it turns out that we tweeted […]

Social Media // Dec 29 // JLB

Wishing you a Happy New Year from team JLB!  Here is a great blog post by Kevan Lee: “One of the best ways I’ve found to learn new things on social media is to try new things. We experiment, we make mistakes. We succeed, and we fail. And we get a better feeling for how […]

Content Marketing vs. Social Media Marketing // Oct 20 // JLB

We found this article by Toby Murdock to be most helpful.  Check it out, today! Content Marketing vs. Social Media Marketing: What’s the difference? As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, […]

Business Website v. Facebook Business Page // Oct 07 // JLB

We found this article by Nathan Lyle to be most helpful in answering the question… Do I Really Need a Website? I’ve Already Got a Facebook Page… Some people, in seeking to keep costs down, will skip building a website for their business and just use a Facebook page. It’s online, it lets you post […]

Measuring Social Media ROI // Oct 03 // JLB

We found this really cool article by Shea Bennett on Media Bistro and had to share it with you. 6 Steps to Measure Social Media ROI How do you measure social media return on investment (ROI)? It’s the age-old question. For many social media marketers, brands and entrepreneurs, calculating exactly what they’re getting back out […]