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Content Marketing vs. Social Media Marketing // Oct 20 // JLB

We found this article by Toby Murdock to be most helpful.  Check it out, today! Content Marketing vs. Social Media Marketing: What’s the difference? As I meet with brands and agencies, I still come across people who are totally unfamiliar with the term “content marketing.” And as I begin to explain it, they often respond, […]

Mobile Savvy // Oct 18 // JLB

Why Your Business Needs A Mobile-Optimized Website Check out this article by Shawn Prez. The age of ecommerce is fully upon us and the rage is all mobile. Mobile shopping – from smartphones to tablets – has been on a steady rise in recent years. A new study found that exactly 33% of all online […]

3 Reasons Websites Are Vital for Small Businesses // Oct 17 // JLB

We found this article on Forbes.com by Nicole Leinbach Reyhle, and it is right on target.  Check it out, today! Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online […]

5 Benefits of Having a Website for Your Small Business // Oct 09 // JLB

A few years ago Lisa Barone wrote an inspiring article outlining five benefits to having a website for your small business.  We liked the article so much that we wanted to share it with you. “Last week at SmallBizTrends I shared the statistic that 47 percent of small business owners still weren’t using social media […]

Going Viral // Sep 01 // JLB

10 of the Most Creative Ice Bucket Challenge Videos These Challengers Went Above and Beyond for a Great Cause Check out this article by Elise Moreau, Trends Expert on webtrends.about.com The #IceBucketChallenge was one of the biggest viral sensations of 2014. You couldn’t refresh any of your social feeds without seeing a video shared of some famous […]

Just how wide is the World Wide Web? // Aug 19 // JLB

Check out the latest from MulitBrief by Kaylee Nelson and Ross Lancaster. Since its inauspicious debut in 1991, the World Wide Web has seen unprecedented technological growth. In a mere 25 years, it has gone from being just a dream of a British computer scientist to an inescapable part of the modern world — whether […]

Facebook 101 // Jul 26 // JLB

A big shout out to Buffer’s Kevan Lee for bringing us the latest on Facebook’s changes.  Read his article below: New Facebook Page Redesign: Everything You Need to Know to Optimize Your Page Notice anything different about your Facebook page? Facebook is in the process of rolling out a series of changes for all business pages, […]

27 Marketing Tips That’ll Woo Your Visitors and Win Them Over // Jul 20 // JLB

Neil Patel captured the essence of strategic blog writing in his article below:   Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even if your offering is superb, there is still no guarantee that you’ll generate any income. Given the vast number […]

Compelling Stats for a Web Design Strategy // Jun 04 // JLB

1) 40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy) 2) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote) 3) The change in a website bounce rate spikes to 100% when a […]

Top 10 Reasons to Make Your Website Responsive // May 14 // JLB

The internet is littered with statistics about the benefits of mobile responsive design for your business website.  After sifting through dozens of articles and blogs on the subject, we’ve decided to save you the time it took us to read them all and compile a list of the most compelling reasons to make the change for your […]