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Mobile Savvy // Oct 18 // JLB

Why Your Business Needs A Mobile-Optimized Website Check out this article by Shawn Prez. The age of ecommerce is fully upon us and the rage is all mobile. Mobile shopping – from smartphones to tablets – has been on a steady rise in recent years. A new study found that exactly 33% of all online […]

3 Reasons Websites Are Vital for Small Businesses // Oct 17 // JLB

We found this article on Forbes.com by Nicole Leinbach Reyhle, and it is right on target.  Check it out, today! Running your own business is no easy task, and your to-do-list is guaranteed to never end. This said, you shouldn’t use this as an excuse to take short cuts when it comes to having online […]

Business Website v. Facebook Business Page // Oct 07 // JLB

We found this article by Nathan Lyle to be most helpful in answering the question… Do I Really Need a Website? I’ve Already Got a Facebook Page… Some people, in seeking to keep costs down, will skip building a website for their business and just use a Facebook page. It’s online, it lets you post […]

Going Viral // Sep 01 // JLB

10 of the Most Creative Ice Bucket Challenge Videos These Challengers Went Above and Beyond for a Great Cause Check out this article by Elise Moreau, Trends Expert on webtrends.about.com The #IceBucketChallenge was one of the biggest viral sensations of 2014. You couldn’t refresh any of your social feeds without seeing a video shared of some famous […]

Email Marketing Dos and Don’ts // Aug 17 // JLB

So you want to manage your email marketing campaign with precision and aplomb. The it’s time to get serious! Take a look at the following list of dos and don’ts. Dos Get real with your subject line. (something better than My June Newsletter…) Strike the right balance between images and text. (don’t go heavy on […]

Facebook 101 // Jul 26 // JLB

A big shout out to Buffer’s Kevan Lee for bringing us the latest on Facebook’s changes.  Read his article below: New Facebook Page Redesign: Everything You Need to Know to Optimize Your Page Notice anything different about your Facebook page? Facebook is in the process of rolling out a series of changes for all business pages, […]

The Ultimate Guide to Using Images in Social Media // Jul 22 // JLB

Wondering how to capture your audience with images on social media?  Check out the latest by Sajo George called The Ultimate Guide to Using Images in Social Media We usually digest visual information better than text-based content. We can make use of this when optimizing our social media marketing campaigns to give ourselves an edge […]

The Art of Self-Promotion on Social Media // Jul 16 // JLB

Check out this insiteful piece by Buffer’s Kevan Lee. If you’ve been to any of Buffer’s social media accounts recently (take Twitter, for instance), you may have noticed that the lion’s share of stories we share come from us. We tweet our own stuff. We toot our own horn. It would certainly seem that we […]

Compelling Stats for a Web Design Strategy // Jun 04 // JLB

1) 40% of people will abandon a web page if it takes more than three seconds to load. (Source: Econsultancy) 2) 46% of mobile users report having difficulty interacting with a web page, and 44% complain that navigation was difficult. (Source: Keynote) 3) The change in a website bounce rate spikes to 100% when a […]

Top 10 Reasons to Make Your Website Responsive // May 14 // JLB

The internet is littered with statistics about the benefits of mobile responsive design for your business website.  After sifting through dozens of articles and blogs on the subject, we’ve decided to save you the time it took us to read them all and compile a list of the most compelling reasons to make the change for your […]