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The Best Local Pack Ranking Factors of 2018 // Sep 30 // JLB

If you’ve made a local search on Google, you’ve seen a local pack. It includes the businesses outlined at the forefront of the SERP (Search Engine Results Page). In the past, this outlined box listed seven businesses. In a recent change, Google lowered that number to three. And, even worse, experts believe one of these […]

5 Reasons to Combine Your PPC and SEO Marketing Efforts // Sep 15 // JLB

In the past decade, thousands of businesses have increased their investment in digital marketing. There are two branches of digital marketing that involve the advertisement and placement of your website on search engines like Google and Bing. These branches are PPC and SEO. SEO, or search engine optimization, is a free marketing method that requires […]

Why Video Is the Tool to Move Your Social Strategy into the Future // Aug 30 // JLB

Social media has become an integral component of digital marketing. For many businesses, a presence on social media is a necessity for survival in a growing competitive digital market. It’s no longer a question of if you should do social media, but rather how you should be doing social media. The social media landscape is […]

5 Powerful Strategies That Fuel Great Content Marketing // Aug 15 // JLB

Maybe you’re new to content marketing, or you’re a little more seasoned but not seeing the results you think you should with the efforts you’ve been putting into content creation. You’re looking for a magical solution that will make your content perform, and unfortunately, you’re not going to find it. The most powerful content strategy […]

Top Tips for Optimizing E-Commerce Landing Pages // Jul 30 // JLB

While many e-commerce companies closely monitor website analytics – including the amount of traffic that comes to the site itself – traffic volume is only a small piece of the marketing puzzle.  An effective strategy for marketing your products to specific target audiences is essential, and landing pages are a useful tool for narrowing your […]

The Importance of a Strong Logo // Jul 20 // JLB

Let’s face it, competition for new clients is fiercer than ever, which is why there’s no better time than the present to analyze every piece of your marketing strategy to identify areas where you can improve. One thing many small business owners often overlook is their logo. While seemingly basic, it’s critically important for your […]

Ways to Boost Your Email Marketing Click Through Rate // Jul 10 // JLB

Sending an email isn’t enough to successfully market your business. High email click-through rates (CTR) indicate a solid marketing strategy that results in more leads. And more leads result in more sales. CTR’s are how you measure how many people click on your links or ads in a marketing email. And a high CTR means […]

Digital Marketing Tips for Educational Institutions and Services // Jul 01 // JLB

There are 6,900 accredited postsecondary institutions in the United States, including traditional universities, community colleges, for-profit organizations and online schools. This is the highest number ever. And what this means is that competition for applicants is fierce. Couple this with the fact that: Modern day students spend at least 3 hours per day online Over […]

How Web Design Should Incorporate SEO // Jun 30 // JLB

It’s no secret that businesses of all sizes need a website to be competitive today. The internet is the first place that people go to when they’re searching for products or services, and websites have replaced the yellow-pages phone book listing of years gone by. But, just having a website isn’t enough anymore. Small businesses […]

A Quick Guide to Email Marketing for SMBs // Jun 20 // JLB

As a small business, there’s an arsenal of digital marketing strategies at your disposal. If you’ve spent any time online, you’ve probably noticed that everyone is screaming about social media, live video and other trending marketing tactics. But, what about some of the more tried and true strategies, like email marketing? Is it still relevant […]