Instagram, with 800 million active monthly users, has become a social media marketing dream come true, and many brands are jumping on. In fact, about 70% of businessess now use Instagram for social media marketing.
Some brands do Instagram better than others. Here are 5 of our favorite brands on Instagram and why they inspire us.
Adidas is one of the biggest brands on Instagram, with over 17 million followers. While brand recognition drives these numbers, it is the brilliance of the Instagram marketing that keeps followers engaged.
Adidas features their products in each post. The do this through multiple avenues, but they keep one thing in mind with each. How can they attract the person who is spending money? Adidas posts content that appeals to their entire audience, while focusing on the fact that women make up the majority of Instagram users. Adidas knows that conversion is gold in marketing and they hit their target on Instagram.
National Geographic is wildly successful on Instagram. It is easy to attribute this to the fact that they are the authority in photo journalism, so of course their Instagram posts are going to pack a punch. But, it isn’t that simple.
National Geographic not only get likes and shares, but also keeps followers engaged. Each photo posted has something to offer to the viewer. It might be an intro to an interesting story, or a brief tutorial on how an awesome picture was taken.
National Geographic knows that content needs to contain value for the follower. This could be why they are Instagram giants with over 80M followers.
Too Faced Cosmetics
With over 9M followers, Too Faced Cosmetics is the biggest FMCG brand on Instagram.
Too Faced promotes themselves as a serious makeup brand that knows how to have fun. They prove their business motto with their Instagram philosophy. They engage users by encouraging them to post pictures of themselves with Too Faced Products to be featured. As a cosmetic company, this is the perfect combination of playfulness, vanity and engagement that drives their brand.
Califa Farms, with 8.2M followers, makes a point of only posting content that is relatable to their audience. They fully understand who their audience is. Too many businesses get off track and post content that is not connected to their business just to post something “pretty”.
Califa shows us that when you know your market, you can create beautiful content that appeals to them while highlighting what’s great about your brand at the same time.
33 Acres Brewing Company
33 Acres Brewing Company, with 33.1K followers, is one of our favorites for smaller markets.
One of the digital marketing strategies they get right is the way that they have connected their Instagram presence to their business image. Their website is minimalist, simplistic with an artistic focus. The focus is on their product, not fussy advertising. This concept comes through beautifully with their Instagram marketing.
Are you ready to take your social media marketing to the next level like these brands have? Contact JLB and we will show you how to make it happen.