Having a website isn’t enough. Slapping a website together and offering a few paid products or services doesn’t ensure that you’ll make money. Even if your offering is superb, there is still no guarantee that you’ll generate any income.
Given the vast number of sites on the web, you will most certainly have competitors. You need to separate yourself from the crowd to woo your visitors and win them over.
Here are 27 marketing tips that’ll allow you to do just that:
How to woo your visitors with a blog
You know content marketing works. If you don’t believe me, just look at Quick Sprout. It reaches well over 500,000 visitors a month due to content marketing. But adding a blog to your business isn’t enough. If you don’t do it for the right reasons, it won’t help you win your visitors over.
- Blog to help, not to sell – most people blog to gain visitors and to convert them into customers. People are smart, and they’ll see right through that. Blog to help educate your visitors. Eventually, they’ll want to give you money without you even asking for it. Just look at what someone emailed me today: “This is Alice, founder of [WEBSITE], an art and culture blog that is now at 4 million uniques/month. You helped us tremendously in the beginning, and I can’t thank you enough for your valuable advice. I’d like to see if you could help us get to the next level. Would love to work with you if you’re available.”
- Give away guides – one of the most powerful forms of marketing I’ve ever created is free guides. They are 30,000 to 40,000 words long, and they look beautiful. These guides are this popular because they contain everything I know, and you can have it for free.
- Care about your readers – have you noticed that I respond to every comment? It’s because I care about you. I really do…When I first started blogging, I didn’t realize the benefit of responding to every comment. Now, I know that it helps me build a powerful connection with my readers, who become loyal visitors and even customers.
- Know your audience – the big mistake I see most bloggers make is that they don’t truly know their audiences. For example, most of the readers of Quick Sprout are those starting their entrepreneurial careers. They are trying to build their traffic and revenue. For that reason, I focus most of my blog posts on articles that will benefit them versus big companies like Apple or Microsoft. A simple way to get to know your audience is to survey it through Qualaroo. For all 27 tips, click here.